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The skating culture of California first exploded onto the scene in the early 1970's. It was icons of the scene like Tony Alza, Stacy Peralta, and Vans like brands that drove the sport and the look forward.
Today, the cool 'California' vibe can be found in fashion across the globe. In fact, the skating boom in California was a direct driving force for how vans became popular. To understand how the signature style of Vans came to be, you have to ask yourself a couple of questions: 'Is Vans a skate brand?' and 'were Vans shoes popular in the 90's?'
The European skate and surf scene has been a booming one for those who know where to look for it. Across Europe, tens of thousands of skate and surf lifestyle enthusiasts gather at events, concerts, festivals, and competitions to enjoy that 'California' vibe in their European settings; and just like in the Streets of Venice Beach, or Anaheim, California, there is a certain 'vibe' that comes along with it. Show full article
Vans shoes are a staple among the skateboarding and surfing communities, and have been for decades. They have that classic style that have been seen on the feet of skating legends like Tony Hawk, Tony Alva, and many more. While many people might be familiar with Vans shoes as a brand for skating, they might not know where Vans are from and how they are made. Let's talk about that a bit. Show full article
Vans are perhaps the most well recognized and most popular brand of footwear among skaters. These California staples can be seen on feet from Asia, to Europe, Australia, and across the Americas. Vans is the chief sponsor of the famous Warped tour , and has become synonymous with the skate / surf west coast culture. With all of this in mind, it can be easy to just assume that Vans has always been a 'skateboarding' shoe company. But, were vans made for skateboarding? To answer that question, we need to talk about how Vans became popular to begin with. Show full article
The classic styling of Vans shoes is one of those timeless looks in fashion that never seems to go out of 'season'. Ever since the 1960's, Vans has been making the 'authentic' style that put them on the map, and remains iconic in streetwear and skate parks across the world. They have competed against the likes of Converse, Adidas, and other popular brands among the skating community. If you are reading this, you are likely interested in buying a pair yourself! Show full article
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Volcom has grown as a lifestyle brand from it's incorporation in 1991. It was formed to deliver on snowboarding, skateboarding and surfing products. It's stone logo and it's slogan make it stand out as a company on it's own.
When Volcom flashes in anyone's mind one is tempted to ask: Is Volcom still cool, what does Volcom clothing stand for or even Is Volcom still popular or not. When it comes to surfing and skiing, the question Is Volcom a skiing brand and Is Volcom a surf brand are being asked.
Easily identifiable by their bold prints and bright colors, the fashion house Desigual is, by far, one of the most internationally famous brands today. Desigual came into existence in 1984 and was founded by Swiss designer Tomas Meyer on the island of Ibiza. The company has grown at an exponential pace ever since and has stores across the globe in over a hundred countries today. Headquartered in beautiful Barcelona, Spain where desigual clothes are made, the brand continues to live up to its motto 'La Vida es Chula' or Life is beautiful with its constant innovation in the world of fashion. Show full article
The surf brands Billabong and Volcom have been around more or less since the beginning of the surf culture era, riding the wave high up until the early 2000s and ebbing and flowing in popularity ever since. Both brands are lifestyle brands, and though their vibe adheres to similar themes, they do differ in some ways. Show full article
Vans or Converse? A question that has divided the masses for ages and started one too many heated debates in the course of my life. To start the comparison, we could go right back to how vans shoes are made in the factory, by the vulcanized shoemaking process, which both vans and Converse have in common. Vans, however, was originally designed for skateboarding, which means that the Vans waffle sole outshines the soles of the All-Star by lasting longer and having a much better grip. Show full article
Surf culture, much like its terrestrial counterpart - skate culture exploded around the 60s. With their iconic beach-blond hair, perfect tan, and flip flops, the surf culture movement spread across the globe from Southern California to Australia. The 60s were a time of counter-cultures and revolution. And for many, the surfer dudes and dudettes were the epitome of cool - a symbol of rebellion against the stuffy values of the fuddy-duddies of the previous generation. Show full article
Volcom, a hugely popular sports brand, took the world by storm as the first brand to bring together surfing, skating and snowboarding under one banner. Its roots in the surf and ski cultures of the 60s set the stage for the brand 'Youth Against establishment' motto, which remained its philosophy for several years. Volcom is also a good ski brand, which, like surfing and skiing, bring to mind an image of boundless freedom. Show full article
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As the fashion industry grows and changes, trends ebb and flow, come and go over time. Sometimes, however, a trend persists and crosses over the threshold from a passing fad to a here-to-stay classic.
Vans, today, have made themselves a staple in the fashion world. From Kendrick Lamar in his classic lace-up Old Skools on stage to your average Joe, Vans has made a huge come-back since their popularity in their early years.